Comprehensive Guide: How to Scrape Data from Online Stores With a Crawler

Use Cases
Comprehensive Guide: How to Scrape Data from Online Stores With a Crawler

To scrape data we always use special expressions. They allow the program to find a particular type of data and then to extract it. Depending on the task, the following patterns are used:

  • CSS selectors help to choose the needed markup elements.
  • XPath expressions help to extract the tag content or attribute at its address in the source code of an HTML page.
  • Regexp (or regular expressions) is an object that describes a pattern of characters. It determines what type of string you want to find on the page.

Scraping with CSS selectors is the most convenient and simple way to extract data. You can solve almost 95% of your scraping tasks using them. That’s why I’ll describe you how to use them in the crawler and show you a use case with a bunch of different hacks.

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1. Web Scraping from Online Store: How to Select Elements and Write Expressions for Scraping

To extract an element, it is necessary to find something that uniquely defines it. If you simply specify the tag name you want to scrape, you’ll get a lot of garbage with the desired value. It happens because the tag can occur too often in the code and each one will most likely contain different information. So it’s preferable to specify tags attributes, often the class, id or itemprop attributes (markup), because in most cases, their values are unique within the page.

To scrape the element using its attribute, you need to specify this attribute in square brackets:


If it’s not enough to specify an attribute, you can specify it by the value in it:

With exact match

[attributeName="attributeValue"] #Example → [class="product_price"]


[attributeName~="value"] #Example → [title~="flower"]

Begins with

[attributeName^="value"] #Example → [href^="https"]

Ends with

[attributeName$="value"] #Example → [href$=".html"]

Let's look at the example to make everything clear. One of the tasks where you need to apply scraping is comparing the products characteristics with competitors'. In this case, it is convenient to export the necessary info about all available competitor products from a specific section of the site into a table and scraping is a good way to automate this process.

Follow these steps:

  1. Open any product page.
  2. Highlight the element you need to extract and inspect it in the source code.
  3. Find its ‘peculiarity’ and write the corresponding expression.

I’ve decided to scrape iPhone characteristics to illustrate the process.

Inspecting source code

Finding unique class in the source code for price scraping

The price is enclosed in a <span> tag, but it doesn’t have any distinguishing feature, so it doesn’t fit. But it is easy to notice that it is enclosed in another <span> tag, which has a unique class – a-price-whole. We can use it. You can search by the value of the class tag in two ways:

For classics lovers:


For pros:


Just the price is not enough. So we need to scrape the product title, a link to the photo and some characteristics. Fortunately, the name scraping is the simplest thing that can be. In most cases, it is contained in the <h1> tag, and it is always used once in the source code. So just specify the tag name without specifying attributes and other things.

Meanwhile, photo link and characteristics can give you the run-around.

Inspecting image in the source code

In this case, you can use the value of the class, itemprop or id attribute, since they are unique. In the example above, we found a unique id for the image. There is one peculiarity – you do not need to scrape the internal text, but the value of the src attribute, because it contains the needed link. Here is the necessary expression → [id="imgTagWrapperId"]>img

So now we know how to scrape a photo link, time to extract characteristics. We don’t need to scrape all characteristics. For example, I need product dimensions, item weight, and shipping weight.

Product characteristics

You see that they are placed into the table. There are many options for how to scrape values from a table. However, the problem is that all the values in the table will be extracted, including those that I do not need. It happens because the elements in the table have the same markup and the same values in the class attribute. So what to do? This is where XPath expressions come to the rescue!

Now we need them because they allow to set the element number. So to scrape the product dimensions, item weight, and shipping weight, it is necessary to specify the following expressions:

Product dimensions

//table[@class="a-keyvalue prodDetTable"]/tbody/tr[1]/td

Item weight

//table[@class="a-keyvalue prodDetTable"]/tbody/tr[2]/td

Shipping weight

//table[@class="a-keyvalue prodDetTable"]/tbody/tr[3]/td

Notice that only the sequence number of the row in the table is changed. In most cases, the XPath expression for scraping values from the table remains unchanged:



  • attribute – any attribute in the <table> tag
  • attributeValue – attribute value that helps to identify the table
  • i – number of the row in the table
  • j – column number in the table

Read more → Web scraping examples

2. Web Scraping With a Crawler

So we wrote all expressions for scraping. Let’s add them to the crawler (in our case it’s Netpeak Spider) and start scraping. Open the program, go to the settings, open the ‘Scraping’ tab and set the selected conditions:

Scraping conditions in Netpeak Spider

Now let's check if they work (spoiler: they will).

Before starting the scraping, I want to share a hack

The program, by default, analyzes a lot of On-Page parameters, because they are necessary for SEO-audit. But they aren’t necessary for scraping. So you can enable only ‘Scraping’ and ‘Status code’ parameters and disable the rest.

Parameters for scraping in Netpeak Spider

Once the crawling is completed, the main table will show the values indicating the data found.

Table with scraped data in Netpeak Spider

When you click on a number, you’ll see all corresponding results. A full scraping report can be opened in several ways:

  • Open ‘Database’ → ‘Scraping overview’
  • Open ‘Scraping’ tab on the ‘Reports’ tab on the sidebar

Scraping report on the sidebar in Netpeak Spider

Moreover, you can quickly filter obtained data. Let’s imagine that after scraping prices, there were 291 pages containing the price, and 197 pages that did not contain the price. So the scraping report will contain many empty cells in the ‘Price’ column and it can distract you. However, if you select a group of pages containing a price and apply it as a segment, the program excludes all pages without prices and displays a report only for the selected group.

3. FAQ

In this section, I gathered all frequently asked questions about scraping from our users.

I. All scraping settings are set correctly but data isn’t extracted. Why?

1. Server response code is not 200 OK. Data will not be extracted if the page returned not 200 OK server response code, but for example 503. So it is recommended to keep ‘Status Code’ parameter enabled.

2. The source code that is passed to the program is different from the source code in the browser.

The User Agent can be the reason. For example, it is obvious that the page layout for the desktop browser Google Chrome and mobile Safari will be different.

Note: sometimes, in the source code the necessary data may not be found. This may happen because the site uses JavaScript to display part of its content. By default, JS rendering is disabled in the program. You can enable it in the settings, on the ‘General’ tab.

II. Data is stuck together in the report

This happens when you scrape an element that contains other HTML elements. For example, if you scrape the entire row in the table, i.e. <tr> tag, as we know, this element contains several <td> tags and all the data contained in these tags will be extracted into one cell of the result table and stuck together.

Stucked data in the report

Step 1. Select the column with data and click on the ‘Text to Columns‘ on the ‘Data‘ tab.

Splitting data in Excel

Step 2.

Filtering data in Excel

Step 3.

Converting text to columns in Excel

Step 4. Click on the ‘Next‘ and ‘Finish‘.

Step 5. Name columns correspondingly and delete unnecessary data. Enjoy the results :)

Filtered results

Bottom Line

At the end I want to highlight that you can scrape some sites using desktop crawlers, and some only using SAAS solutions or your own scripts. Because people increasingly protect their data and pay more attention to information security. That’s why Captcha checks from ‘Cloudflare’ or other services that provide this become popular. If you encounter too many captchas or blocks, you can try using proxies. We recommend this list of web scraping proxies by Proxyway. Just remember to always scrape responsibly so you don't damage the online store.

The bottom line is that the scraper and any script is much faster than human click. So sites can begin to block your activity, based on the fact that you take too much traffic. They suspect that you are a bot, so they offer to get captcha – this is the first option. The second option is a password protection. And another option is the text that is loaded using JavaScript, some programs can’t get it. Keep it in mind while scraping the needed information and set the crawler wisely (for example, set the minimum crawling threads).

Hope that my guide was useful for you. I’ll appreciate upvotes and shares. If you have any questions feel free to ask them in the comments below or sign up for webinar ;)

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