Blog Optimization to Increase Organic Traffic in 4 Steps

The lack of traffic and a low influx of readers is a significant problem for blogs. Moreover, even if you work hard on your content and regularly publish high-quality posts, you may still wonder, “How can I get traffic to my blog?”

Most often, you think about how to boost organic traffic for several key reasons:

• The blog is fresh (the results will come only in four to twelve months).
• The blog lacks search engine optimization.

In this post, we'll explore four crucial steps to optimize your blog and achieve organic traffic increase.

Learn about your target audience

Wondering “How to get more traffic to my blog?” First, figure out what your audience needs and who they are. Establish a buyer persona – a representation of your perfect customer. Use it to shape your marketing strategy and increase organic traffic. Build this image based on data from your existing customers and additional market research.

Your audience could change with time. Therefore, to generate organic traffic even then, reach out to your customers regularly to ensure they still need what you offer.

Choose the right keywords

When exploring how to increase traffic to your blog, another vital step is selecting the right keywords. You should know how people think when they look for something. For instance, if you want to increase traffic to blog, you won’t google “blog traffic.” Instead, you’ll opt for something more specific, such as “how to increase traffic to my blog.”

The search volume for the latter option might be lower than that of the first. However, adding several long-tail keywords to your content can still increase organic search traffic. Such phrases boost your website’s visibility on search engines.

Now, let’s figure out how to bring traffic to your blog with long-tail keywords. You can do that using special keyword research tools. Enter the main keyword into such a tool to generate a list of relevant long-tail ones. Then, go through the list, focusing on the three core aspects: search volume, keyword difficulty, and the search intent behind them. That’s the best way to increase organic SEO.

Keyword search volume

Search volume indicates how many people are looking for a specific keyword. Pay attention to this parameter to discover how much blogging traffic is available. But note that it’s not enough to ensure that you’ll successfully get organic traffic after using this keyword.

Keyword difficulty

This parameter shows how difficult it is for a particular keyword to reach the first page rankings. The higher the difficulty, the more challenging it will be to get to the top and boost blog traffic. Consider this parameter in combination with search volume. For instance, if the volume and difficulty are lower, you will rank easier than with high-volume and high-difficulty keywords.

Search intent

This parameter reveals why people look for a particular keyword. For instance, when they enter the “organic blog” keyword in Google, they want to discover how to get organic website traffic or boost traffic for a blog about organic products. Opt for more specific keywords with clarified search intent to meet the expectations of your potential readers. If they research a problem and discover that you can solve it, they will be eager to stay on your site and check out other relevant content, increasing blog traffic.

Tackle technical issues

To explore how to increase organic traffic, we should also mention technical optimization. It’s a first-hand influencer on the workability of websites and blogs. The better it is, the higher your chances of achieving an organic site boost.

To improve organic traffic by optimizing technical issues, you should regularly check for the following:

• Availability for search engines
• Loading speed
• Broken and duplicate pages
• Mobile version

Use Google Search Console for website audits to identify issues and grow blog traffic.

With Netpeak Spider, you can carry out complex and detailed audits. As a result, you’ll get more organic traffic to your website. Here’s how to do it:

1. Enter the initial URL into the “Initial URL” field and press the “Start” button. Before that, choose the “Default” template in the parameters.
2. When the analysis is complete, go to the “Reports” tab → “Issues.” Review the issues spotted during the current crawling.
   

First, you should pay attention to severe errors. They often hinder blog promotion and lead to your initial puzzle — how to increase website traffic organically.

To review every error in detail and learn how to eliminate them, click the error’s name and open the “Info” panel at the bottom left corner.

Keyword research

Do keyword research to understand what queries people usually use to explore issues. Next, enrich your text with these words and phrases. Thus, search engines will identify the relevancy of your content to the user's intent and increase organic traffic to website. Let’s break down this process into several core stages.

Search queries gathering

Gather search queries that characterize your website’s topic to attract organic traffic. You can do this on individual keyword selection platforms, such as Keyword Planner.

So, how to drive traffic to your blog with the help of keyword volume?

1. Define a dozen significant search queries.
2. Add each to the platform and gather phrases and words that users enter with this query.
3. Add all selected search queries to the table.

Semantic broadening

At this stage, the keywords collected from the services or brainstormed won't be enough to call the result a full-fledged semantic core.

That's why the next step of how to get organic traffic to your website is to expand semantics. Engage synonyms, wordy search queries, associations, and research competitor websites. Platforms like Serpstat, SEMRush, SE Ranking, etc., will come in handy during your word-and-phrase search.

For instance, Serpstat has the “Keyword Research” tool that expands semantics.

When you expand the search query base, get rid of the junk words and stop-words, including the following ones:

• Words that don't fit the topic of the website
• Mentions of competitors
• Words and phrases with mistakes

Clustering

When you have the list of relevant search queries, distribute them throughout the pages to drive traffic to blog. To do that wittingly, cluster and group the words. Use manual, automatic, or mixed ways of clustering, depending on the semantic core volume.

The manual way means grouping queries of similar intent. Use the SERP's top to understand better what queries you should assign to a particular cluster. If you type in different queries and see various pages, these keywords are from separate clusters. If similar pages come with distinct queries, it’s a single cluster that fits the user's intent. For example, if a group of articles about cats from different websites appears with the same queries, they form the keyword cluster you need. Use platforms like KeyCollector, Serpstat, etc., to automate grouping.

Finally, after you’ve grouped your semantics, distribute keywords across the site. To get organic traffic to website, optimize pages for specific keywords by adding them directly to the texts, titles, headings, and meta tags. Feel free to check out our step-by-step guide on keyword research.

Content optimization

The next step of how to get organic traffic is content optimization. Prioritize the quality and readability of content. Remember that optimized content is a critical ranking factor that contributes to blogger traffic. Optimize your content with various criteria in mind. Let's consider some of them in detail.

Originality

To generate more organic traffic, the text published on your website should be original within your blog (relative originality) and within the web (absolute). Use services like Text.com, Copyscape, eTXT.biz, etc., to check the absolute originality.

Also, use Netpeak Spider to ensure your blog has no duplicate content. This tool will find duplicate pages, H1 titles, title tags, and meta descriptions.

Structure of the text

The text divided into paragraphs with headings and lists is much easier to read, isn't it? That’s why if you wonder how to drive organic traffic, it comes to the rescue.

Check the structure of your content and cut off the issues. Better yet, monitor it during the creation process. Luckily, you can automate headings checkups with Netpeak Spider.

The program identifies the following issues:

• Empty or missing H1
• Multiple H1
• Duplicate H1
• Same title and H1
• Max H1 length

Metadata

Thanks to the title tag and meta description, users get the gist of a page and its relevance to their query. They most often consider this info when choosing to land on the page or continue looking for the appropriate information on the web. Creating proper titles and descriptions also helps those wondering how to boost blog traffic.

Check your blog for these issues with Netpeak Spider:

• missing or empty title or description
• multiple title or description tags
• max title or description length
• short title or description
• duplicate title or description
• same title and H1

To learn how to create attractive and informative page descriptions and headlines, check out Google Help.

Image optimization

The next step of how to drive traffic to blog is image optimization. Images ease the perception of information, hold visitors on the website, and drive traffic from image searches.

Image optimization means the upkeep of the following aspects:

• The quality and size of the picture
• The image loading time (it should be as fast as possible)
• Filled alt attribute (it helps search robots understand what’s in the picture)

Also, check out our detailed instruction on image optimization.

External optimization

External optimization is a bundle of actions aimed at getting backlinks. For anyone who wants to learn how to improve organic traffic, it’s just as vital as the previous steps. The more quality backlinks on your website, the higher its authority for search robots and users. Promotion is tough without backlinks, especially in Google.

If you’re unsure how to get organic traffic on website by growing the link equity, take a sneak peek at how your competitors do it using Serpstat.

1. Go to the “Backlink Analysis” section.
2. Choose the tab “Competitors.”

You will discover the dynamics of link equity growth and, based on your observations, build your strategy for how to drive traffic to a blog.

Now, let's look at the most significant methods of getting backlinks:

1. Crowd-marketing. Place the links under the guise of tips and tricks on the resources your target audience uses, such as social media, external sites, Q&A services, feedback platforms, etc.
2. Outreach. In agreement with the site or blog owner, publish guest posts, banners, and mentions on other sites with a link.
3. Information partnership. Make an information partnership with another site to get backlinks.
4. Create good content that gets natural links.

For more ideas on how to increase traffic on your blog with backlinks, check out our tips on getting free backlinks and link building campaigns.

Check URLs for SEO parameters with Netpeak Checker

Now you know how to get traffic to blogs. But to maintain high-quality SEO and a stable flow of traffic to blog, you should also regularly check how your website performs.

You can do it easily with Netpeak Checker. This powerful and free service integrates with over 25 SEO services, providing insights into the performance of your resources and analyzing your URLs for hundreds of critical parameters.

Try Netpeak Checker to see how efficient and valuable it is for your SEO!

Let's recap!

If your quality and interesting blog goes unnoticed unfairly, it's time to optimize it. But you don’t need to search for Cara Meningkatkan traffic blog or work extremely hard. Instead, follow our simple tips.

Here’s how to get more organic traffic:

• Research your target audience.
• Pick the right keywords.
• Brush up on technical optimization.
• Gather and expand the semantic core.
• Optimize content.
• Grow link equity.

Please share your ways to increase organic traffic on your blog in the comment section below.