All You Need To Know About Keyword Clustering

Site Audit Issues
All You Need To Know About Keyword Clustering

Keyword optimization helps your website rank higher in search results by structuring the content you publish. That's why it's one of the fundamentals in SEO strategies, together with proper keyword research. It's impossible to reach excellent rankings by only adding one keyword to a page, as users often make queries using somewhat altered, longer, or more detailed phrases. And that's when keyword clusters come into play.

This post will cover everything you need to know to implement keyword clustering on your website and improve your SEO campaigns.

What is keyword optimization in SEO?

Keyword optimization helps improve your website's position on search engine results pages (SERPs). It means increasing the relevance of the page's content to a specific query, thus bringing the page (or an entire website) to higher positions in search results, which is exactly what you need. Hence, finding proper keywords and organically embedding them into your website is crucial for your business and gaining potential audience (and clients).

For efficient keyword optimizations, you have to follow these main guidelines:

  • Make sure you're working on the right keywords — as you search for keywords to add, make sure they're high-ranking, you can organically add them on a given page, and are not too difficult to rank;
  • Search for keywords that align with the search intent — different keywords may match different content types and formats; moreover, you should pay attention to the content angle that can help you increase interest in your page;
  • Don't forget about the best SEO practices — some basic tips like fulfilling your audience's requests, creating easily digestible content, optimizing tags and images, creating compelling meta descriptions, and others will help enrich your website's content and increase your search ranking positions.

The development of keyword optimization

Search engine optimization has been there for over 25 years, and it clearly has faced a series of transformations, testing new approaches and emerging trends. Traditionally, SEO focused solely on optimizing web pages for the most popular keyword you wanted your page to rank for.

For instance, the earliest practices mainly involved keyword stuffing, which meant overloading website content with as many keywords as possible. This approach gained popularity among those trying to manipulate search engine rankings, yet oftentimes resulted in poor content quality and a negative user experience.

The introduction of Google, though, brought the beginning of a new era, pointing out that relevance and UX were more important than keyword matching. Eventually, the development of Google’s search algorithms resulted in a notable shift in SEO strategies, making websites focus more on quality content and user engagement.

Initially, SEO was mainly about trial and error. Still, it evolved into a structured discipline where marketers understand the importance of keyword relevance, website structure, and link quality in influencing rankings. As years passed, keyword optimization became more about quality content and user intent. Now, it emphasizes the importance of using long-tail keywords, focusing on the user intent, and developing new technological solutions like NLP, voice queries, and others. Semantic clustering is one of them as well.

Semantic keyword clustering in detail

Keywords clustering helps you automatically organize related keywords into groups or clusters based on their context. There are several reasons for doing so: facilitating keyword research, optimizing search engine content, and targeting potential customers more efficiently.

When you run keyword research, the search engine finds related phrases and terms, not just the given keyword. And in this case, keyword clustering groups all the related terms into clusters, thus helping search engines fully understand the context of a query and provide users with more relevant content.

Another way businesses use clustering is to target their audience more efficiently by creating content that covers multiple related terms within the same piece. And, finally, semantic clustering helps companies rank for more quality, popular keywords and generate more leads.

Benefits of implementing keyword clustering

Grouping keywords, if done correctly, provides plenty of benefits to website owners:

  1. Increased visibility — thanks to keyword clustering, search engine crawlers can find relevant content much easier, thus helping your target pages show up higher in search results.
  2. Improved content structure — keyword clusters help organize subtopics within one main topic, helping users find what they want faster.
  3. Higher ranking potential — using multiple keywords from clusters can increase your page's relevance compared to non-clustered pages.
  4. Reduced competition — adding keyword clusters to on-page content enables targeting long-tail and low-competition keywords, which can also help increase your chances of ranking higher.
  5. Easier optimization — keyword clustering helps easily define a page's main focus, thus letting you optimize content more efficiently and make sure you always target the most suitable keywords for your page.

Why focus on keyword clusters?

If you're still not convinced whether you should try adding SEO keyword groups to your website content, here are some more reasons for that:

  • Focusing on the whole topic rather than just one high-volume word or phrase increases the chance of successfully ranking for target terms.
  • Keyword clusters help improve content usability and the semantic relation between other keywords.
  • You can significantly improve your brand perception by showing expertise on a whole subject rather than just one subtopic.
  • Clustering enables easier content writing and lets users discover other terms related to their queries, thus increasing brand trust.
  • Keyword clusters are also more effective in targeting content as they help gain organic traffic from much wider audiences.
  • Time efficiency is another reason to try semantic clustering. By focusing on related terms and topics rather than just one of them, you save time and resources (e.g., for content creation) while also helping users get answers to their questions in one place without the need to visit multiple pages.

How do you optimize a page for keyword clusters

Now that you know what is keyword clustering and understand its importance, let's dive into how you can create and optimize those clusters and implement them into your website's content.

Steps to optimize keyword clusters

Below is a quick step-by-step guide to creating well-groomed keyword clusters:

  1. Keyword research and grouping. Use any suitable research tool to find and confirm the keywords matching your site and users' goals you want to help them achieve.
  2. SERP review and intent categorizing. When a set of keywords and related terms is ready, you will need to label your keywords by the search intent.‍ The four main categories of search intent include navigational, transactional, commercial, and informational.
  3. Planning your page strategization. Now, you pick the pages and clusters that fit your brand best. During this phase, you should create and / or optimize pages based on the relevant customer journey and generate topical hubs to benefit your brand.
  4. Research on competing pages‍. You conduct competitor research and define how to outrun other pages in search engine rankings. Consider their keywords, content types, tools, page layouts, headings, and more to get a comprehensive image of what you can improve, alter, or get rid of.
  5. Topical needs and headings. You see what your website lacks at this point, so you'll need to properly structure your page, add engaging CTAs, and add relevant content elements.
  6. Content generation. Now, you start writing copy and organically implementing keyword clusters to it.
  7. Referencing and internal linking. Make sure the page contains links to proper sources and citations from reputable, reliable resources to increase the level of trust in your page.
  8. User validation testing. As soon as you publish a page, you may start keeping track of how search engines and users interact with its content. Services like Google Analytics, Google Ads, Google Search Console, Netpeak Spider, SEMRush, etc. will help you with that.
  9. Additional page edits. Continual content optimization and refinement will keep your web pages fresh and robust, thus making sure you always have up-to-date information, properly formatted images, and the keywords that actually drive traffic to your page.

Keyword clustering tools and how they can help

Keyword clustering tools help better identify and group related keywords to organize your content strategy and target relevant audiences. They can also help you detect gaps in content and find new opportunities for content creation. Below, you'll see the main benefits of using such services in your daily SEO routine:

  • Faster creation of targeted campaigns. Thanks to keyword clusters, you can segment your campaigns by related topics to create ads with a cohesive message faster and easier.
  • Improved rankings. Grouping related keywords can improve search engine rankings since search engines will consider the content relevant to the query much faster.
  • Enhanced keyword research. Clustering tools help find new keywords to target in SEO / marketing campaigns.
  • Simplified data analysis. Measuring the performance of a cluster is fast and easy within a dedicated tool, which helps make informed decisions about the overall efficiency of your SEO strategy.
  • Targeting new markets. By targeting wider audiences, clustering keywords can help you enter new target markets and acquire more potential customers worldwide.

How to run efficient website audits with Netpeak Spider

To see if your SEO strategy is going strong and you have all the right keywords in the right places, you can try Netpeak Spider. This multi-purpose website crawler helps you retrieve in-depth insights about your website and on-page metrics, detect critical errors, and offer solutions.

Netpeak Spider

This tool also lets you integrate the data from Google Analytics and Search Console to obtain real-time analytics and keep track of the essential metrics via the interactive dashboard. Moreover, it's pretty simple to work with Netpeak Spider. All you have to do is add the list of target URLs in the search bar and select the parameters you need to check. In just a few moments, you'll get all the insights about your website in a convenient format and useful tips on improving your site's performance.

Final Words

Semantic keyword grouping or clustering is highly beneficial for your SEO strategy. It helps a target page get more relevant keywords and phrases to rank for, facilitates optimization, and helps your page rank higher in search results.

To make sure your page still contains up-to-date, relevant keyword clusters, running regular website checkups is a crucial step, and Netpeak Spider would be a perfect tool for that. Try this app and boost your SEO performance right away!