How to Fix the "Invalid or Missing Business Name" Issue

Site Audit Issues
How to Fix the "Invalid or Missing Business Name" Issue

Structured data helps improve the way search engines interpret your website's content. However, you may stumble upon invalid structured data alerts as you analyze your website's SEO metrics and overall performance.

This article will cover the most efficient ways of fixing Google structured data markup issues. We will also explain the importance of adding SEO checkups to your optimization routine.

Tips for fixing invalid structured data errors

If a page doesn't contain structured data, it's a lost SEO opportunity to get more attractive snippets in search results. However, it's not fatal, as most typical mistakes related to structured data are pretty easy to fix. Below, you'll find some result-driven methods to check and resolve respective problems with your website.

Use the Rich Results Testing Tool to verify your website's structured data

With Google's Rich Results Testing Tool, website owners and SEO experts see when the schema specified is not valid. Also, they can identify some structured data-related issues. This tool shows whether the search engine can show your website's structured data as a rich result. Here, "Rich results” refer to all enriched results collectively available on Google, like rich snippets or cards. Rich results contain multiple items, including the following:

  • Blog posts,
  • Videos,
  • Courses,
  • Local companies,
  • Music,
  • Product information,
  • Job ads, and more.

To access the tool, log in to your Google Search Console account and go to Web Tools. Find Testing Tools and then the Structured Data Testing Tool.

Now, you can either enter a URL into the "Fetch URL" tab or paste some structured data code into the "Code Snippet" tab. Once you do, you'll see the list of all the errors your website contains. Also, you’ll access detailed information on the structured data currently detected on your site by Google.

Use dedicated testing tools to detect errors

The Structured Data Testing Tool is another way to identify whether your website has encountered the "invalid or missing business name" issue. This method is also pretty straightforward. Input the target URL into the search bar to see a table displaying multiple data types. Google sorts this data, highlighting the items that contain the most critical mistakes. As a result, you can adequately prioritize the steps during your fixing process.

When you click the data types individually, you’ll see a complete list of the compromised HTML tags. With Google Search Console, you can check up to 10,000 URLs simultaneously. It also shows all the necessary details about the identified issues.

Make sure to fill in the missing fields

Missing fields and missing ratings are among the most common issues website owners encounter when working with structured data. Luckily, you can quickly fix them.

To address issues like "missing: fn" (a.k.a. full name) and "missing: date published," go to the Data Highlighter tool in Google Search Console. Then, complete the schema in the information to highlight the menu. For instance, articles will be the correct schema for blog entries. In turn, products will be the proper schema for eCommerce product pages.

Tag this and similar pages if they are within the same template. Next, select OK to confirm the changes. On the right sidebar, you'll see the list of the blank required fields. Fill out the essential details on the page and define them. This information usually includes the title, author, publishing date, etc.

Fix invalid structured data errors using Netpeak Spider

What tool can you use to test for errors in structured data markup except for Google's free ones? We recommend Netpeak Spider — a professional website crawler. Retrieve in-depth insights about your website and multiple on-page metrics, detect critical errors, and offer viable solutions.

Netpeak Spider

With Netpeak Spider, you can integrate Google Analytics and Search Console data. It’s necessary to obtain real-time analytics and check the essential metrics via an interactive dashboard. Besides, the tool is pretty simple to work with. Just add the list of required URLs in the search bar and select the parameters you need to analyze. Get all the details on your website's performance in minutes. Also, gain handy tips on improving your SEO strategies.

As for the structured data issues, Netpeak Spider Indicates compliant pages containing no structured data. Moreover, our tool will offer valid recommendations for solving this problem. One solution, for instance, is implementing data markup on the page via JSON-LD, Microdata, RDFa formats, and vocabulary.

Here's how else you can enrich your research data benefit from using Netpeak Spider:

Data filters and segmentation

Our app displays research insights by segments. Thus, you can track only the required parameters. Break the data into segments on a dashboard and set custom filters for more convenient reporting. Gather crawling insights with ease!

Internal PageRank calculator

Check out the internal linking of any target page with the built-in PageRank calculator. Verify the link weight distribution on your website's pages. Detect those burning incoming link equity or not getting it at all.

Integrations with Google Analytics and Search Console

Retrieve data from Google Analytics and Search Console to enrich the crawling data. Access important insights on traffic, your pages' goals, conversion, and many other eCommerce parameters that influence your website's performance.

Final thoughts

The issues related to structured data carry critical threats to your website. However, they're easy to detect and fix. Modern tools like Netpeak Spider detect the related issues and offer viable solutions.

Try our advanced app today and improve your SEO strategy right away!