Unexpected Content Digest about SEO: Vol.4
News
Blog Editor and beer lover at Netpeak Software
269
March 28, 2019
This month there are a lot of news and great articles to share. Our hot digest is here to guide you through all information that overloaded the SEO community. Let’s dive in!
Search Engine News (March 2019)
- Google stirs up the SEO community with the statement that they have been ignoring rel=prev/next for years. Read Google's latest advice on pagination if you stumble upon this news right now. Cyrus Shepard tweet exactly shows how this news seem:
For Sale: Rel=prev/next markup, used
— Cyrus (@CyrusShepard) March 24, 2019
Mint condition - never processed by Google. 137,000 pages. 17 hours of dev+SEO time invested.
Free to good home. - So let's move to the good news. Google claimed that the March 2019 core update is not the most significant update they've released.
- Google published how to discover & suggest Google-selected canonical URLs for your pages. In a nutshell:
- Check canonicals with the URL Inspection tool within Search Console.
- site: and inurl: commands can still surface non-canonical URLs.
- info: command is now retired.
- Google announced that AMP and mobile-friendly test tools both now support the ability to edit code and rerun the test.
- Google's John Mueller said on Twitter that Google doesn't have an organic traffic budget that will stop sending site traffic once it reaches a certain number.
Bing
- Frédéric Dubut from Bing said that Bing has hundreds to thousands of 'features' in their search ranking models. You can read more on his post 'How to build your own search ranking algorithm with machine learning'.
Digging into SEO
- If you're doing local SEO, read practical tips for improving your Google My Business presence and getting more customers.
- This guide will help you visualize the principles of basic site architecture issues for SEO, identify problems and devise actionable methods to solve them.
- Ann Smarty has described how to optimize your old blog content to boost more traffic and which tools to use.
- Comprehensive guide to international SEO by Tomasz Rudzki will lead you through all the stuff related to hreflang attributes, choosing the right domain structure, and much more.
- If you're handling Ecommerce, a ultimate guide from Brian Dean is a must-read for you. You'll learn everything you need to know about optimizing your ecommerce site, from keyword research to technical SEO to link building.
About Netpeak Software Products
- In this article, you'll find out how to check content quality within your website or blog according to the basic principles of good content using different tools (including Netpeak Spider).
If you think that I’ve missed something important, let me know about it in the comments below and I’ll add it to the digest :)
