Quiz: Are You Ready for Mobile-First Index?
As you know Google has started rolling out mobile-first indexing. Thousand of posts like ‘How to prepare for mobile-first’ were written and, moreover, you can find a detailed guide about it on Google blog. So we prepared quiz and a very short must-haves checklist of the most significant things connected with mobile-first for you.
A Very Short Must-Haves ChecklistAs I said above, here is a short checklist to make sure that your website is ready for mobile-first index.
- Responsive web design. If you don't have a mobile version of your website, your desktop version must be rendered differently on devices used for navigation. Also, it should have fast load time, fluid site grid with proportionate measures, flexible texts and images and optimized breakpoints for design changes.
- According to AMP Project, Accelerated Mobile Pages (AMP) is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users. In other words it provides loading on mobile devices is 3-10 times faster and reduce servers load thanks to lighter version of HTML delivered from the Google-hosted cached version.
- Make sure to verify both versions of your website in Search Console. After verifying you will have access to data and messages for both versions. It's important because your website can experience a data shift after mobile-first indexing.
- Mobile website should contain the same content as your desktop website. According to Google recommendations, if your mobile site has less content than your desktop site, you should consider updating your mobile site so that its primary content is equivalent with your desktop site. This includes text, images (with alt-attributes), and videos – in the usual crawlable and indexable formats.
- Structured data should be present on both versions of your website. If you have mobile version of your website, make sure URLs in the structured data on the mobile versions are updated to the mobile URLs. Also, you can use Data Highlighter to check your structured data.
- Metadata should be on both versions of the website. Titles and meta descriptions must be the same across both versions of your website.
- Make sure you have got the correct rel=canonical and rel=alternate link elements between your mobile and desktop versions. You can find out more recommendations from Google here.
Do you know more must-haves for optimization of mobile websites? Share your experience in comments below ;)